Trending Topics Of Digital Marketing

 We might conduct our shopping on Instagram, or the globe might be dominated by WeChat. It's impossible to anticipate, but here are a few themes we believe will keep us busy in the coming year.

We're all ears when it comes to voice marketing.

Voice is one marketing concept you'll hear a lot about in 2020. By 2020, it's expected that voice searches will account for around half of all searches.

Voice search's growth is good news for marketers because it's becoming a more sophisticated and helpful tool to add to the toolbox. Simple text searches yield significantly shallower and less accurate insights into a customer's state of mind than voice searches.

Every day, data analysis technology improves, making it more possible for customers to locate exactly what they want and offering marketers a better understanding of their customers.

Personalized email marketing delivers the appropriate message at the right moment.
When it comes to email marketing in 2020, personalization will be the term. More firms will realise the value of a personalised email sent to customers at the exact right time, thanks to smart behavioural data technology that learns how consumers engage with a website or app.

When a client buys anything, send them a welcome email with a product discount code or a recommendation for another product. These types of timely messages help develop a lasting relationship with your consumer, and they can assist increase conversions and reduce abandoned carts.

The beauty of it is that it's completely automated, so there's no waiting and everything is exactly scheduled.

It's good to have a conversation: conversational marketing

Almost every app or website these days has a helpful chatbot hiding in the corner, waiting to answer your inquiries. Conversational marketing will only become more common in the coming year.

That's because conversational marketing initiatives have a far higher success rate than email or news feeds, up to 80 times higher. A chat is more personal, more 'human,' and less obtrusive than traditional marketing approaches from the consumer's perspective. They can initiate the dialogue on their own terms, anytime they choose, and receive a timely, relevant response.

Meanwhile, brands are discovering that during a chat, they may gain invaluable insights about their customers, and that because their reaction to a client is immediate, leads close considerably more quickly.

The picture becomes clearer when you consider omnichannel tracking.

The addition of cross-device monitoring to Google Analytics was one of the most intriguing advancements last year. Marketers could now have a far clearer view of the user experience, which had previously been confined to the usage of cookies, which lost track of users as they moved from mobile devices to desktops and apps and back.

Google's Web + App functionality combines data from both applications and websites, making it much easier for marketers to understand where and how users interact with a brand.

Of course, there's still a long way to go in terms of user tracking. The technology for acquiring data from actual stores is still catching up, but it's on its way, and who knows what we'll be predicting next year.

The gift that keeps on giving: the nano-influencer
Because of their extremely dedicated and engaged followers, brands have realised that nano- and micro-influencers can provide more value than famous mega-influencers.

This pattern is expected to persist in the coming year. We also believe that corporations will start to view influencers as content creators rather than merely brand promoters. Money saved on pricey photoshoots and in-house-generated branded material will be the prize.

AI is no longer in the future; it is already here.

You know it, and 'It' knows it as well. Artificial intelligence has become a part of our daily lives. Algorithms that track our behaviour and learn about our preferences influence everything from the appearance of our social feeds to what we buy online. And brands who haven't yet incorporated artificial intelligence into their digital marketing plan will do so this year.

The trend toward visual analytics will also be visible in the coming year, which means that algorithms will track not only what consumers say about brands, but also what they do with it, how they use it, and how they wear it.

TikTok has taken off in a huge way.

TikTok, a free software that allows users to create and share movies on their phones, has exploded in popularity. There are currently 500 million active users and 1.5 billion downloads.

Brands looking to reach this large audience with a distinct Gen Z demographic are turning to TikTok as an influencer platform (the app does not currently have an ad revenue model).

It's also a good moment to jump on board because there are still a lot of influencers who use TikTok, so competition isn't too fierce.

Shoppable posts and WeChat are the future of commerce.

Huge numbers of people now shop on social media — 60% of Instagram users and 70% of Pinterest users say they use the platforms to find new products (60 percent and 70%, respectively).

Shoppable posts, which allow you to click on a product on Instagram and purchase it on the seller's website, are already popular. And you'll be able to pay for it right there on Instagram in the near future.

Look at WeChat, the massive Chinese messaging service with over a billion monthly active users, for a true view of the future of e-commerce. Retailers can utilise a branded'miniprogram' to construct their own online storefronts on the network, which customers can shop using a standardised payment method.

It even incorporates offline client behaviour data. All of this may be unsettling, but it's coming to a smartphone near you.

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